Thanks for the link to
I thought I should move further discussion to an appropriately labelled new topic.

I hadn't heard of it; I've checked with some friends, and they hadn't heard of it; I've checked the member list on the web page and saw no local and only two semi-local farms listed.

I remember my first reaction to Purina SunFresh feeds' claim of "certified natural" was that this was some big corporation using deceptive practices, since the term was legally meaningless. I think this new group might have a similar hurdle to get over in the eyes of some people, and those some people might be the very people they would most like to recruit.